Dr. Jacob Hoban is a Holistic Health Practitioner, Healing Intuitive and Master Herbalist. He specializes in metabolic nutrition and transformational counseling. His world renowned "Awareness Therapy” consists of a comprehensive session best described as an exploratory journey into the body, mind, and soul. Dr. Hoban founded the Natural Healing Center in Encino, CA in 1992. In 2000, he created the Health Linx supplement line and the Pure Elements natural skincare line. As an expert in preventative health care and nutritional science, Dr. Hoban advises health care clinics across the globe. His philosophy is based on the concept that health is relative to the harmonious interactions of a balanced lifestyle, proper nutrition, a spiritual stronghold, and a passion for living. Dr. Hoban’s approach to wellness is to adhere to the natural laws of healing. Through his practice and unique line of products, Dr. Hoban’s goal is to assist everyone in reaching their maximum health potential.

Ancient Wisdom meets modern science

Dr. Hoban will give you a customized recommendation on which program is best suited to meet your needs.

Our Specials


Calm Linx

The ultimate stress-management and mood enhancement formula.


Pure Body Linx

Pure Body Linx is the ultimate detox formula. Helps to cleanse the whole body of harmful toxins and pollutants.


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Dr Hoban

Trusted by Millions

“I have noticed incredible changes in the skin around my eyes since I began using Bina Eye Serum. I have spent thousands of dollars trying dozens of eye creams, lotions and serums, and this is the only one that really works! I have noticed a significant improvement, thank you.”

Adel R

“You are a true gift! You are a talented, caring and insightful healer and a true blessing to the world! Thank you for all that you do!”

Cameron Y

“Finally a doctor who treated the cause not just the symptom.”

Cindy B

“A few months ago I was diagnosed with a pretty rare autoimmune disorder. I’ve been so fortunate to have discovered Dr. Jacob Hoban. I didn’t feel the western medicinal route was right for me, so I turned to his (amazing) supplements and care and have been able to treat and


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